Choosing products can be incredibly overwhelming. There are SO MANY brands to choose from, and there isn't just one "right" answer. So how does one go about choosing brands for their salon?
When searching for products to carry in my salon, the first narrowing down factor was what does it look like? Will the products look good on the shelf? I know that this seems like an insignificant feature, but it's really the most important marketing feature. Think about how many times you've chosen a hair product, makeup, clothing, food brands, etc. just for how the packaging looks. I'd be willing to bet it's a lot!
SALON & STYLIST SUPPORT
The next thing I looked for was my "WIIFM" (what's in it for me). Is there education, referral programs, rewards, affiliate programs? How is it purchased - online? direct? sales rep? distributor? How long does it take to get to me? Is the shipping cost high or low? Minimum purchases? Where else is it available? This is a lengthy list to be sure, and a very important one. I would never choose a brand that didn't want to tell me how it works; after all, I am my client's educator when it comes to hair care so I have to know what I'm talking about.
Many of my clients know that I'm an ingredient snob. I am so invested in reading ingredients, labels, and knowing what's inside the bottle. Sometimes it's more important to know what's not inside the bottle - like harsh sulfates, carcinogenic parabens, allergens, or animal tested ingredients.
DOES IT PERFORM?
Naturally, whether or not a product works is critical to any stylist. However, it doesn't rank as number one simply because there are so many fantastic products on the market these days. That said, the three brands I've chosen for my suite have literally blown me away with how well they work...and that isn't an easy feat.
HOW DOES IT SMELL?
And of course, the all important smell factor! The way a product smells is more than just the experience; odors can stay in hair for several hours, and no one wants to be stuck with a smell they don't like.
MEET THE PRODUCTS
LEAF & FLOWER
The exclusive LEAF & FLOWER™ CBD Corrective Complex elicits an entourage effect by combining key cannabinoids under high pressure and extremely low temperatures to preserve efficacy and deliver instant results for all hair types- making hair stronger and more predictable with continued use.
IN COMMON is an INclusive luxury hair care treatment brand that’s undeniably shareable. Rooted in common ground, truth and free spirit, our formulations are derived from a place of authenticity and innovation to create better-for-you products that instantly transform hair and magnify your natural glow. Because you're more than just a hair type.
Worry free hair care. Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.